Solving the right problems with UX design
Human-machine interaction drives our daily lives today. Businesses all around us are using technology as the ultimate differentiator. Though the gap between the competitive advantage is lessening day by day. The business challenges organizations and corporations face today, are much more complex and tricky. To solve these complex problems, help businesses deliver innovative solutions to alleviate their customers’ problems — UX design becomes the perfect tool. What UX is not. Addressing some myths – UX Design is often confused as an artifact, which it is not. UX design does not equal a website, a UI designed post product development to beautify the app. UX is not Usability, or painting screens, or just creating wireframe It’s a systematic approach to solving problems. What UX is. UX design is a systematized, non-linear, human-centered approach. It is inherently a multidisciplinary field that requires a strong ability to collaborate with complementing functions. Today, technolo...