High-Quality Experience for Digital Transformation
The world is moving fast into becoming a hyper-connected, digital world. Like it or not, organizations- large or small- have to embrace digital transformation. Digital Transformation is Key to Good Business. But, are you doing it right? For the last two decades, technology has been the driver of efficiency, reducing business costs and increasing revenues. Today’s technological advancements are promising potential of innovation and disruption for businesses. Most of the businesses end up investing at least 90–95% of time and budget in technology-driven aspects of their digital transformation strategy. Whereas they invest a mere 5–10% of their time and budget in designing for customer experiences. But, are we missing a key link here? The key ingredient of product/ service success is customer and user experience of products. In fact, the end customer interacts through experiences created, and hardly knows about the technology built under it. The 5–10% efforts in experience is 100% o...