The Value of Design Thinking for Product Success
In today’s time, businesses are more cognizant of the faculty and benefits of design thinking as a strategic value add. There is enough awareness and acceptance towards embracing the practices for business growth, be it a software product company, or an enterprise offering solutions for the end-users. Experts have defined design thinking as a problem-solving tool with a human-centered approach that leads to innovation. It is all about integrating the users’ needs, optimizing the possibilities of technology, and meet the requirements for business success. Design as a Strategic Differentiator As we move further into the experience economy, the expected time frame of delivering the enhanced solutions by solving the right problems will reduce. Companies need to be more perceptive of the changes in consumer behavior, market trends and be agile in addressing the changing concerns. It presents an opportunity to the designers where they get a seat at the table. And not just that but with...