The Value of Design Thinking for Product Success
Businesses are becoming more aware of the capabilities and benefits of design thinking as a strategic value add. There is sufficient understanding and acceptance of embracing business growth practises, whether it is a software product company or an enterprise supplying end-user solutions. Design thinking is defined by experts as a problem-solving strategy with a human-centered approach that leads to innovation. It all comes down to merging the needs of the users, optimising the capabilities of technology, and meeting the objectives for commercial success. Design as a Strategic Differentiator As we progress into the experience economy, the expected time frame for delivering enhanced solutions by tackling the correct problems will shorten. Companies must be more aware of changes in consumer behaviour and market trends, as well as be more nimble in responding changing issues. It provides designers with an opportunity to gain a seat at the table. Not only that, but with unforeseen up...