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Design is seen as the core capability of mature digital product companies. The depth and breadth of design, team sizes, workload, and complexities are on the rise and so is the responsibility to make it run effectively as well as efficiently. Samir Chabukswar, CEO & Founder and Prasadd Bartakke, CXO & co-founder – YUJ Designs will take you on a journey to gain insights into how to strategically optimize the design practice and amplify real value. When it comes to DesignOps, here’s the most commonly asked question – Why and when to think of DesignOps And the answer is quite simple. NOW is always the right time to start the design operations! Before we dig through the information, let us understand the equation of businesses and design and the need and importance of DesignOps for businesses . Where are you in the design maturity? This is an observation Samir has made throughout his work with different types of businesses. A roadmap of businesses on a journey to design maturi...

Solving the right problems with UX design

November 10, 2023

Human-machine interaction drives our daily lives today. Businesses all around us are using technology as the ultimate differentiator. Though the gap between the competitive advantage is lessening day by day. The business challenges organizations and corporations face today, are much more complex and tricky. To solve these complex problems, help businesses deliver innovative solutions to alleviate their customers’ problems — UX design becomes the perfect tool. What UX is not. Addressing some myths – UX Design is often confused as an artifact, which it is not. UX design does not equal a website, a UI designed post product development to beautify the app. UX is not Usability, or painting screens, or just creating wireframe It’s a systematic approach to solving problems. What UX is. UX design is a systematized, non-linear, human-centered approach. It is inherently a multidisciplinary field that requires a strong ability to collaborate with complementing functions. Today, technolo...

7 Mindsets to Apply Design Thinking

July 12, 2023

Every problem in this world is an opportunity in itself and the reasons why individuals struggle solving their problems is because 95% of them are thinking of solutions rather than thinking about the problem. Design works on this same fundamental principle. If we focus less on the outcome and more on design thinking as an approach, that can result in a larger impact. YUJ Designs is a leading UX Design Studio based in India and the USA, dedicated to crafting exceptional user experiences. Their expertise lies in creating intuitive and user-centric designs that captivate audiences and drive engagement. Design thinking is a creative-problem solving approach with specific tools, methods and mindset. Designers use it to create new values that are different and to create a positive impact. By practicing it correctly it leads to innovation. For example — If I give you a piece of paper and tell you to cut it, the first thing which comes to your mind will be where are the scissors? If we...

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