How Emotional Design Helps Improve Digital Products

 How Emotional Design Helps Improve Digital Products

Think of the last time you went onto a website or an app, and paid for the product or service. Now think of the emotions linked to the entire process- from arriving on the webpage to paying up. How did the website strike the right chord? What made you say, “Take my money.”

Was the visual and navigational experience intuitive, aspirational, happiness-inducing, or just comforting enough for you to seal the deal? Well, whoever took care of the UX Design of this digital product dipped into your emotions, and voila, you were hooked!

In this article, we will explore the significance of emotional design and how it impacts user experience.

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