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Design Perspectives from Industry Leaders

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  We asked some of the best design minds of today. Here’s what they had to say about  Everything . YUJ Designs has always been known as the design evangelist. With bold initiatives such as Design Khopcha, YUJ has always invited the design minds to come together and share ideas. Currently  remote UX , diverse virtual teams has become the new norm, the pandemic is accelerating change by decades. As terrible as the consequences are today, one optimistic thing is that it’s a bandaid ripping off. Those who are keen on transforming their businesses and work by reforming their mindsets and reshaping their skills, will tide out this change. YUJ’s new initiative in-line with the core trait of being a #DesignEconomist is reflected through a yet another novel initiative. A webinar series that has provided everyone an opportunity to listen to some of the best minds of the present lay it out as is. Ponder over and predict. Build framework for the future. Here’s your chance to read thr...

High-Quality Experience for Digital Transformation

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  The world is moving fast into becoming a hyper-connected, digital world. Like it or not, organizations- large or small- have to embrace digital transformation. Digital Transformation is Key to Good Business. But, are you doing it right? For the last two decades, technology has been the driver of efficiency, reducing business costs and increasing revenues. Today’s technological advancements are promising potential of innovation and disruption for businesses. Most of the businesses end up investing at least 90-95% of time and budget in technology-driven aspects of their digital transformation strategy. Whereas they invest a mere 5-10% of their time and budget in designing for customer experiences. But, are we missing a key link here? The key ingredient of product/ service success is customer and user experience of products. In fact, the end customer interacts through experiences created, and hardly knows about the technology built under it. The 5-10% efforts in experience is 100% o...

Humanize Technology with Serious UX

  Technology is a major driving force in helping a business succeed. In a world where every other company is offering similar products, businesses sought Technology as their differentiator. Technology as the business differentiator, Today The interaction between the businesses and consumers has changed over the last two decades. Technology has ruled as the influencing force behind company’s success for quite sometime. Today, the technology is available to everyone throughout the world. The consumers have become more tech-savvy and their expectations and demands have grown too. The way consumers communicate with the business is changing, about 60% prefer the digital mode of communication. Customers seek comfort in the knowledge that the businesses are making smart use of technology to improve their experience. Though every year or two years, an upgraded version of the technology being offered is launched making it difficult for organizations to keep up with the customers’ demands of...

Building World-Class Experiences: Why, What & How

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  In today’s experience economy, customers want the products and services that offer them a memorable experience. The product that caters to the functional needs of the users is – a good product. Though what sets one’s product apart from the competition is the functionality, aesthetics, and also the engagement the product offers to its customers. It’s the Little things that make up the Big experience. Design is in the details A memorable experience is formed by every little interaction of the customer with the product. The layout, visuals, and the tone of voice, the 404 error messages, the information architecture, the usability of the interface – every aspect matters to the customers. Each detail adds on to the cumulative WOW experience of the product. Why deliver World-class Experiences? 1. Scale the products A product’s design and experience caters to a specific set of audiences. When it comes to expanding the business or scaling the product and targeting a larger group of custo...