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How Usability Testing Is Beneficial to Business

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 Usability testing is a methodology applied to test prototypes and designs with potential product users. These tests help fix the problems, better align your designs to the customer needs and preferences. When you know your customers well, you know how to keep them happy. A successful product is built with useful tools like user experience testing. The method gives you access to multiple layers of information, that informs the designs and can help you craft memorable experiences for customers. The method of product usability testing plays a major role in understanding why people respond to certain occasions in a specific manner. The primary goal of this method is to improve the usability of the product being developed. This method is quite useful in analyzing the data, diagnosing the real problems, and recommending changes to fix those problems. Types of Usability Testing It is important to understand the types of usability testing, and their usage, applications to create maxi...

The Future of UX Design Services: Trends and Predictions

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  Have you ever thought of why we end up buying multiple products off of a website when the initial plan was sticking to that one essential? It was that appeal that got us hooked, wasn’t it? Be it the ease of use or the visual appeal, what gets us entranced in these portals is the immaculate UX design. And this is where intuitive UX design services always take the cake! For the foreseeable future that’s abuzz with brand competition, the importance of UX design services cannot be overstated. UX design services are essential for creating user-centric digital experiences that are both visually appealing and easy to use. From research and wireframing to prototyping and testing, UX design services encompass a range of activities that help businesses design products and services that meet the needs of their users, while also converting them successfully. So let’s take a closer look at some of the current trends and predictions for the future of UX design services, in this blog. Current ...

Serious UX Can Help Your Business Thrive

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  Over the past five months, companies had experienced an unexpected pause on almost all of the crucial business activities. It is quite clear now that the current conditions are not changing anytime sooner. As the economies are slowly emerging from the initial impact of pandemic, businesses have had to work hard to protect their employees, address business challenges, risks, manage the demand-supply gap, ultimately, survive. The Great Reset New ways to conduct businesses are emerging Many companies sensed that their current business models are not going to be viable in the future. Despite the fact that none of us have a guide to steer the business out of this mess, there are some strategies that experts world-wide have been evangelizing – 1. Diversification Diversification of supply chain management, resource and talent management: In March 2011, Great Tohoku earthquake and tsunami was the most powerful natural disaster of Japan’s modern history. The disaster affected number ...

The Roadblocks of Connected Experiences: Challenges and Solutions

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  Thanks to technology’s pervasive presence, our lives have become increasingly intertwined with connected experiences, by the minute. These immersive encounters bridge the gap between the physical and digital realms, enriching our daily routines with convenience, personalization, and seamless integration. Achieving this convenience may come easy to the end user, but is one tough task in terms of creating a shameless and engaging UX strategy. From smart homes that anticipate our needs to wearable devices that monitor our well-being, the possibilities seem limitless. However, amid the promise of a connected future, we must also acknowledge the challenges that may impede its realization. In this article, we delve into the transformative nature of connected experiences while exploring the UX strategy obstacles that must be overcome to unlock their full potential. Join us as we navigate this complex landscape and envision the possibilities that lie ahead. The Wonders of Connected Exper...

7 Mindsets to Apply Design Thinking

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  Every problem in this world is an opportunity in itself and the reasons why individuals struggle solving their problems is because 95% of them are thinking of solutions rather than thinking about the problem. Design works on this same fundamental principle. If we focus less on the outcome and more on design thinking as an approach, that can result in a larger impact. Design thinking is a creative-problem solving approach with specific tools, methods and mindset. Designers use it to create new values that are different and to create a positive impact. By practicing it correctly it leads to innovation. For example — If I give you a piece of paper and tell you to cut it, the first thing which comes to your mind will be where are the scissors? If we sit back and think about the problem i.e. we need a tool to cut the paper, it is then that we will think of other things like blades, punchers, or a whole new concept to cut paper. So the secret is that you have to ask the right question...

Cultivating a Culture of Innovation in a UX design studio: How to Encourage Creativity and Experimentation in Your Design Process

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  If it weren’t for a world driven by innovation, we would still be living in caves, with no fires to fend for us and no wheels to keep us moving. Come to think of it, we wouldn’t have lived to see this day. That’s the power of innovation, and it stands true even in the world of UX design. Today, as the world becomes more digitally driven, UX design has emerged as a critical aspect of product development, and like all other ecosystems, it lives and thrives on innovation. Innovation and creativity in the UX design process are the two crucial cornerstones needed to deliver a design that’s truly engaging for the end user. Creating a culture of innovation in a UX design studio is crucial for fostering creativity, encouraging experimentation, and promoting collaboration among team members. In this blog, we’ll discuss some tips for cultivating a culture of innovation in your UX design studio. What is a Culture of Innovation? Simply put, a culture of innovation refers to a work environmen...

A Bangalore UX Agency is Helping Product Companies Transform

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  India is predicted to be the next talent hub for UX design. Innovative products enabled with new technology and human-centred design are bringing a revolution in the world. In the current evolving markets, the success of these products depends on moving from ‘Marketing or Sales-led Strategy’ to ‘Product-led Growth Strategy’. As of today, product companies are heavily investing in user experience to be a major differentiator for the business. Silicon Valley of India — Bangalore is a hub of product companies from different sectors like finance, technology, automobile, cybersecurity, and so on. These companies are investing in design teams and the demand for UX agencies in Bangalore can be seen increasing. YUJ Designs, an award-winning UX design agency in Bangalore is helping product companies transform in terms of revenue and reputation for more than a decade. Challenging the status quo The UX design industry in India has become popular and there are very few UX design agenci...