yuj- a global ux design company

 The COVID-induced lockdown affected businesses, as well as the day-to-day lives of many people. In the 6-month long lockdown, economies have suffered. The consumer behavior, their spending pattern has changed due to changes in their income. Ever since the unlock phase began, the spending that had slowed down is resuming its pace. During the lockdown phase, many businesses paused the crucial decision making. Some even shelved their plans to upgrade the products due to the uncertainty. These businesses are now falling behind. The businesses that saw the lockdown as an opportunity and worked through this lean period, have the upgraded products ready. Products that are more relevant to the consumers of today and to their changed behavior, preferences. User research can help us understand the shifts in consumer behavior for better-aligned products. Importance of User Research 1. Relevancy to the changed consumer behavior A lot of design thinkers and researchers have initiate...

 When you think of UX designers, what skills and responsibilities do you associate with their day-to-day work? You are not alone if you imagine them working on wireframes, prototyping, usability testing, visual communication, and other core aspects of UX design . But there is a lot more to UX design than what meets the eye. Today, UX designers require more than just core skills to thrive in the industry. To make effective contributions to their organizations, they also need to hone several non-design skills along with having UX design expertise. They are required to be thinkers and innovators whose responsibilities are not limited to just UX design. Here are 3 crucial non-design skills that UX designers need to possess in 2023 in order to actively contribute to the customer’s growth and make an impact. Communication, Connection & Innovation — A UX Designer’s Indispensable Responsibilities No matter how talented a UX designer is, a lack of communication with colleagues, clients...

 The COVID-induced lockdown affected businesses, as well as the day-to-day lives of many people. In the 6-month long lockdown, economies have suffered. The consumer behavior, their spending pattern has changed due to changes in their income. Ever since the unlock phase began, the spending that had slowed down is resuming its pace. During the lockdown phase, many businesses paused the crucial decision making. Some even shelved their plans to upgrade the products due to the uncertainty. These businesses are now falling behind. The businesses that saw the lockdown as an opportunity and worked through this lean period, have the upgraded products ready. Products that are more relevant to the consumers of today and to their changed behavior, preferences. User research can help us understand the shifts in consumer behavior for better-aligned products. Importance of User Research 1. Relevancy to the changed consumer behavior A lot of design thinkers and researchers have initiate...

  Can money buy happiness? This is a classic question many of us have been trying to debate over for years. The year 2020, saw us all put our priorities in perspective. All of us have spent a good amount of time introspecting our current state, and where do we want to head in the coming years. We are living in a changing world. We are working in a new normal now. Our definitions of success are getting reconstructed as we settle ourselves in the new ways of working. At YUJ Designs as ux design company we have always worked with clients on other continents without even meeting them in person. Having worked so since YUJ’s inception, we have developed world-class processes for remote work. And as a result, we did not face much difficulty shifting from hybrid to 100% remote work. Whether it is the hybrid way or remote work, the common thread is that —  Communication is important. It is an equal responsibility of all the players in the ecosystem, be it a design manager or a UX develope...

 If it weren’t for a world driven by innovation, we would still be living in caves, with no fires to fend for us and no wheels to keep us moving. Come to think of it, we wouldn’t have lived to see this day. That’s the power of innovation, and it stands true even in the world of UX design. Today, as the world becomes more digitally driven, UX design has emerged as a critical aspect of product development, and like all other ecosystems, it lives and thrives on innovation. Innovation and creativity in the UX design process are the two crucial cornerstones needed to deliver a design that’s truly engaging for the end user. Creating a culture of innovation in a UX design studio is crucial for fostering creativity, encouraging experimentation, and promoting collaboration among team members. In this blog, we’ll discuss some tips for cultivating a culture of innovation in your UX design studio. What is a Culture of Innovation? Simply put, a culture of innovation refers to a work environment...

  Now that we have everything under the sun at our fingertips on our mobile devices, ease of access is given. This said ‘ease of access’ doesn’t always mean ‘easy access’. Confused? Let us explain for a bit. Take for example two e-commerce companies, both easily accessible at the touch of a button, but one’s sales are better than the other. The missing link? A way to easily maneuver through the web portal, that leads a consumer straight into conversion! So, ‘easy access’ here essentially means a great user interface that helps make the entire digital process more intuitive and sales-oriented. This is where great UX consulting comes into play. The Importance of UX In today’s digital age, where consumers have a plethora of options at their fingertips, businesses must provide a seamless and satisfying user experience (UX) to stay ahead of the competition. However, creating a great UX is not always a straightforward process, and that’s where UX consulting services play a crucial role. ...

  The world’s transition to electric vehicles has sparked excitement and hope for a sustainable tomorrow. However, as EVs become increasingly popular in the USA, a pressing challenge stands in the way of their widespread adoption — the need for a robust and user-friendly charging infrastructure. In this blog, we embark on a journey to uncover the hurdles hindering the electric vehicle charging ecosystem in the USA. We’ll dive deep into the heart of the matter, exploring the scarcity of public charging stations, the high cost of infrastructure, the complexity arising from multiple charging standards, and more. But fret not, because we’re also shining a light on the game-changing potential of design thinking principles in overcoming these challenges and empowering the electric vehicle revolution. So, fasten your seatbelts as we hit the road to explore how UX design principles can revolutionize the EV charging landscape. Together, we’ll discover how innovative UX design services can e...

  Most of today’s workforce is occupied by millennials. Unfortunately, only 29% of this working class, reports feeling aligned and motivated at work. This is an alarming number! Believe it or not, uninspiring workplaces have a bigger role to play in this situation. That makes it a number one priority for the employers to dial up motivation levels in their workplaces. Positive employee engagement is the result of a high motivation. Engagement from employees is an emotional involvement. No one can make employees engage with the company. However, leaders can provide for an environment at work that increases the likelihood of higher motivation and employee engagement. The thumb rule for increased employee engagement is happy employees. It’s no surprise that happier workers are more productive workers. These are some of the tried and tested ways, which world leaders swear by, to create nurturing workplaces. 1. Transformation Cultural transformation through Individual Growth Use of goal...

 The first image that pops in front of our eyes when thinking about cybercrime is a dark ominous hooded figure. A threat to our digital data and our digitally connected lives. A lot of this visual has its roots in movies and tv series that we watch. This further proves ignorance about this domain. Design thinking on the other hand, has been around for quite a while now. Though, application of design thinking in cybersecurity is an upcoming trend these days. UX design studios were the first few ambassadors of design thinking. What is Design Thinking? Today, for a business to be successful, it is not enough to just sell products/ services. Designing an exclusive experience for the customers differentiates the brand from the competition in the market. The broader takeaway here being — Empathy. Design thinking is all about solving problems with the customers at the centre. Empathy is the foundation of design thinking. Principles of Design Thinking The principles of design thinkin...

 The world is moving fast into becoming a hyper-connected, digital world. Like it or not, organizations- large or small- have to embrace digital transformation. Digital Transformation is Key to Good Business. But, are you doing it right? For the last two decades, technology has been the driver of efficiency, reducing business costs and increasing revenues. Today’s technological advancements are promising potential of innovation and disruption for businesses. Most of the businesses end up investing at least 90–95% of time and budget in technology-driven aspects of their digital transformation strategy. Whereas they invest a mere 5–10% of their time and budget in designing for customer experiences. But, are we missing a key link here? The key ingredient of product/ service success is customer and user experience of products. In fact, the end customer interacts through experiences created, and hardly knows about the technology built under it. The 5–10% efforts in experience is 100% of...

 Nod with us if you agree: Technology is so ingrained into our day-to-day living today that we don’t even feel the pain of ‘information overload’ anymore, correct? If the 1990s were an era of information overload, today, we’re in the thick of an information explosion. The data is right here: Recent research suggests that on average, people spend about 6 hours and 58 minutes online per day! Technology is in our DNA. With the onslaught of multiple tools and platforms–from social media and instant messaging to laptops and smartphones, the user is constantly ‘online.’ This is why the digital user experience (UX) is now more important than ever. And why not? UX design has proven to deliver higher ROI for every dollar invested. It can improve conversion rates (and, by extension, revenues). It can also enhance the customer experience. And one area where UX design can have a lasting impact is creating human-centered designs for digital experiences such as apps and websites. When used strat...