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Showing posts from August, 2023

Cybersecurity may be Complex, the Solutions need not be

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  Cybersecurity is a complex domain Hardly a day goes by without reading news about a data breach or a malware attack. The proportions of these incidents have grown so much that from attacking databases of banks, money laundering we are now reading news about nations possibly using online intrusion in their geopolitical battles. With these proliferating threats across the web, and the need to go digital in today’s world has company executives and leaders hunting for methods to safeguard the IT infrastructure. Cybersecurity products provide help to businesses in several ways such as: 1. Protection for your business, keeping your data safe 2. Increased productivity of your IT infrastructure 3. Customer trust and confidence increases with safe and resilient ecosystems Cybersecurity products and solutions may be robust but, it is essential that the users of these products understand the system and perform the primary functions efficiently. The users must understand and comply...

A Bangalore UX Agency is Helping Product Companies Transform

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  India is predicted to be the next talent hub for UX design. Innovative products enabled with new technology and human-centred design are bringing a revolution in the world. In the current evolving markets, the success of these products depends on moving from ‘Marketing or Sales-led Strategy’ to ‘Product-led Growth Strategy’. As of today, product companies are heavily investing in user experience to be a major differentiator for the business. Silicon Valley of India — Bangalore is a hub of product companies from different sectors like finance, technology, automobile, cybersecurity, and so on. These companies are investing in design teams and the demand for UX agencies in Bangalore can be seen increasing. YUJ Designs, an award-winning UX design agency in Bangalore is helping product companies transform in terms of revenue and reputation for more than a decade. Challenging the status quo The UX design industry in India has become popular and there are very few UX design agenci...

Why You Need UX Consulting: The Benefits and ROI of Investing in User Experience

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  Now that we have everything under the sun at our fingertips on our mobile devices, ease of access is given. This said ‘ease of access’ doesn’t always mean ‘easy access’. Confused? Let us explain for a bit. Take for example two e-commerce companies, both easily accessible at the touch of a button, but one’s sales are better than the other. The missing link? A way to easily maneuver through the web portal, that leads a consumer straight into conversion! So, ‘easy access’ here essentially means a great user interface that helps make the entire digital process more intuitive and sales-oriented. This is where great UX companies comes into play. The Importance of UX In today’s digital age, where consumers have a plethora of options at their fingertips, businesses must provide a seamless and satisfying user experience (UX) to stay ahead of the competition. However, creating a great UX is not always a straightforward process, and that’s where UX design services play a crucial role...

Designing for Emotional Connections: Creating Engaging and Memorable Connected Experiences

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                 You may haven’t put much thought into this, but like our fellow homo sapiens- technology, and the digital world also evoke a certain set of emotional responses within us. Consider the apps and websites that have captured your attention and become an integral part of your digital routine. What is it about them that makes them stand out? Chances are, they have succeeded in creating emotional connections through effective use of design thinking empathy . We’re living in an era where our lives revolve around screens and technology, and creating engaging and memorable experiences is paramount. Gone are the days when UX designers were solely focusing on functionality. Today, it’s about forging emotional connections and implementing design thinking empathy that resonates with users, keep them coming back, and ultimately fosters brand loyalty. In this blog, we will explore the art of designing for emotional connections, delving ...

8 UX Design Principles That Ensure Seamless User Experience of Your Product

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  Great user experience increases chances of customers recommending your product by 16.6%. Such is the impact of UX design on customers. UX design is fast establishing itself as a business differentiator. It is time for businesses to invest in understanding the impact and reach of UX design. UX design is an art within the boundaries of science that makes business sense and drives ROI for organizations. A seamless UX is about providing meaningful and relevant experiences to customers in order to increase interactions and retention. It can be created with continuous improvement in designs with regards to usability and customer’s perceived Quality. There are several recipes one can use to make UX Design a success. We as UX company recommend these top 8 UX design principles to create memorable experiences for your customers. 1. Focus on the real customers: The main goal of any business is to make the end customers happy. The first and foremost, UX design principle is to focus on real ...

The Value of Design Thinking for Product Success

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 In today’s time, businesses are more cognizant of the faculty and benefits of design thinking as a strategic value add. There is enough awareness and acceptance towards embracing the practices for business growth, be it a software product company, or an enterprise offering solutions for the end-users. Experts have defined design thinking as a problem-solving tool with a human-centered approach that leads to innovation. It is all about integrating the users’ needs, optimizing the possibilities of technology, and meet the requirements for business success. Design as a Strategic Differentiator As we move further into the experience economy, the expected time frame of delivering the enhanced solutions by solving the right problems will reduce. Companies need to be more perceptive of the changes in consumer behavior, market trends and be agile in addressing the changing concerns. It presents an opportunity to the designers where they get a seat at the table. And not just that but with ...

Understanding User Needs: The Role of Empathy in Design Thinking

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  POV: You’re in a meeting that just never seems to end, and it’s almost lunchtime. Just when your stomach growls, a notification pops up on your screen. It’s from a food app and it reads, “It’s lunchtime! Order now before those hunger pangs get worse!” You click on it almost immediately and place your order feeling amazed at how intuitive this whole experience just was. This is a classic lesson on how empathy is used in design thinking, and how it presents a two-pronged approach that benefits both- the user and the business. In this blog, we will be taking a deeper dive into how user needs are understood through effective design thinking empathy. Design Thinking Empathy: An Imperative For The Digital Age In today’s digital age, organizations are continuously on the lookout to improve their products and services. One of the most effective ways to achieve this is by using design thinking  . This approach focuses on understanding user needs to create innovative solutions th...

7 Mindsets to Apply Design Thinking

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  Every problem in this world is an opportunity in itself and the reasons why individuals struggle solving their problems is because 95% of them are thinking of solutions rather than thinking about the problem. Design works on this same fundamental principle. If we focus less on the outcome and more on design thinking as an approach, that can result in a larger impact. Design thinking is a creative-problem solving approach with specific tools, methods and mindset. Designers use it to create new values that are different and to create a positive impact. By practicing it correctly it leads to innovation. For example — If I give you a piece of paper and tell you to cut it, the first thing which comes to your mind will be where are the scissors? If we sit back and think about the problem i.e. we need a tool to cut the paper, it is then that we will think of other things like blades, punchers, or a whole new concept to cut paper. So the secret is that you have to ask the right question...

Cybersecurity may be Complex, the Solutions need not be

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  Cybersecurity is a complex domain Hardly a day goes by without reading news about a data breach or a malware attack. The proportions of these incidents have grown so much that from attacking databases of banks, money laundering we are now reading news about nations possibly using online intrusion in their geopolitical battles. With these proliferating threats across the web, and the need to go digital in today’s world has company executives and leaders hunting for methods to safeguard the IT infrastructure. Cybersecurity products provide help to businesses in several ways such as: 1. Protection for your business, keeping your data safe 2. Increased productivity of your IT infrastructure 3. Customer trust and confidence increases with safe and resilient ecosystems Cybersecurity products and solutions may be robust but, it is essential that the users of these products understand the system and perform the primary functions efficiently. The users must understand and comply...

Humanize Technology with Serious UX

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  Technology is a major driving force in helping a business succeed. In a world where every other company is offering similar products, businesses sought Technology as their differentiator. Technology as the business differentiator, Today The interaction between the businesses and consumers has changed over the last two decades. Technology has ruled as the influencing force behind company’s success for quite sometime. Today, the technology is available to everyone throughout the world. The consumers have become more tech-savvy and their expectations and demands have grown too. The way consumers communicate with the business is changing, about 60% prefer the digital mode of communication. Customers seek comfort in the knowledge that the businesses are making smart use of technology to improve their experience. Though every year or two years, an upgraded version of the technology being offered is launched making it difficult for organizations to keep up with the customers’ demands of...

A Bangalore UX Agency is Helping Product Companies Transform

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India is predicted to be the next talent hub for UX design. Innovative products enabled with new technology and human-centred design are bringing a revolution in the world. In the current evolving markets, the success of these products depends on moving from ‘Marketing or Sales-led Strategy’ to ‘Product-led Growth Strategy’. As of today, product companies are heavily investing in user experience to be a major differentiator for the business. Silicon Valley of India — Bangalore is a hub of product companies from different sectors like finance, technology, automobile, cybersecurity, and so on. These companies are investing in design teams and the demand for UX agencies in Bangalore can be seen increasing. YUJ Designs, an award-winning UX design agency in Bangalore is helping product companies transform in terms of revenue and reputation for more than a decade. Challenging the status quo The UX design industry in India has become popular and there are very few UX design agencies offe...